Alexandra Westmacott – Founder


Allie has 15 years experience supporting luxury brands create meaningful campaigns to engage their audience across a number of different industries. Allie specialises in managing and negotiating a wide range of sponsorship and partnership deals, as well as curating, planning and executing experiences worldwide. Following four years at the British Fashion Council running their sponsorship activation department, Allie spent five years leading the American Express Global Premium Experiences team.


Realising the need similar brands had for specialist insight and strategy, Allie launched the Luxury Division at Momentum Worldwide, building the department from conception, to securing £1million in new business in a few short months. First clients included: Dorchester Collection, BUPA Global and Chalhoub Group – for which her team provided both strategy and experience curation. Over the last 15 years she has nurtured extensive relationships across many sectors and acquired a deep-rooted understanding of a HNW audience.

After having her first child, Allie left from Momentum, launching Akana Collective with Violet, to deliver a more personalised and agile approach to supporting brands.
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