Luxury experiences are demonstrating the art of perpetual surprise. Sustaining value depends on innovating, acting as an agent of change and being a brand that is seen as intriguing, genuine, exhilarating and inspiring.


Akana Philosophy

"We get out results from where we place our attention"

Janice Bryant Howroyd - Entrepreneur, Educator, Ambassador

Akana Philosophy

"Good ideas are always crazy…until they are not"

Elon Musk - Entrepreneur & CEO

Akana Philosophy

"Courage is grace under pressure."

Ernest Hemingway - Author

Akana Philosophy

"Without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, and moribund."

Anthony Bourdain - Author, Journalist, and Travel Documentarian
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